1. Why you need a mission statement in your footer:
I've talked about stating what you do clearly on your website. Putting that content in your footer will help Google easily identify you as your mission will appear on every page of your website. This will, in turn, also help improve your website rank on Google.
2. Why you need a contact or subscription in your footer:
Not having a Call To Action on your website is a huge mistake. One way to make sure someone can always contact you is by putting a contact form in your footer. To use less space, reduce the fields to email address and message. Bonus points if once they submit you redirect them to a Thank You Page!
3. Why you need a location, email, and phone number in your footer:
Including your contact information makes your website visitors and Google happy, simple as that. You seem more trustworthy when visitors and Google know where you're located and how to contact you. Extra points if you hyperlink your email to send a message and phone number to call you. Mobile users will appreciate the ease of use and Google likes it too.
4. Why you need secondary links like terms, privacy, disclaimers, etc. in your footer:
5. Why social media links are optional in your footer:
Your website is where you get the most out of your visitors; it's where you can collect their email and sell them your products and services. The last thing you want to do is have big photos and links away from the website you worked so hard to get them to. That's why I recommend having social media links or handles in your footer (not in the header or in the body of your webpage) so if someone does want to leave they can find your social, but you're not distracting them either.
PIN IT FOR LATER!